In the world of smartphones and tablets with 4G and 5G network availability, following traditional methods of marketing is a complete failure. No one anymore is bothered to read flyers and visit the store. The “Gen Z” has a pattern of “saw it” “search it” and “own it”. So, in establishing a business and brand you need to maintain your presence online and be accessible to all. The technique of ‘bringing customers to your business’ transformed to ‘take your business to the customers’. So what is the best way to get one-on-one with the regular customer and hunt for new ones? Of course, registering on various e-commerce is an option but there you have to share your profit even if you are not cultivating one. How about connecting with potential customers directly? Oh! That amazing look on your face tells how much you want to know this. So, why waste time beating around the bush. Let’s dive into the mid-lake. 5 ways to build a brand with social media: Target the right platforms: Analyze your