Building a website is laying the foundation of your startup’s marketing strategy. However, a foundation alone is not enough. It’s what you build on that foundation that really matters. Search engine optimization (SEO) is one of the most rewarding but highly competitive digital marketing channels. Due to its competitiveness, it may come across as a distant dream for many startups, often causing them to make the mistake of ignoring it altogether. Here are a few reasons why startups must incorporate SEO into their marketing strategy. Effective SEO begins at the planning phase of the startup marketing strategy Having a robust marketing plan gives your startup a clear direction, and it’s crucial for the company’s growth. Some of the most important aspects of any marketing plan are setting up goals and objectives, identifying your target markets, budgeting, competitor analysis, and setting priorities by focusing on strengths. SEO strategy is not one size fits all, and it’s doomed to fa